- A recipe video recorded from above, at speeds exceeding 2x – specially designed to appear as every other entry in an average Facebook newsfeed
- A recipe video starring bacon, cream cheese and/or Pillsbury vacuum-packed refrigerated dough
- A video funded by the powerful Crock-Pot Lobby
Usage Example: “That Mexican Fiesta Breakfast Casserole video was amazing! It showed up on my Facebook feed thirty-four times today. I really need to get some turkey sausage and cream cheese and make it.”
Background: In 2015, Facebook recipe videos took over newsfeeds everywhere. These videos were initially funded by the powerful Crock-Pot Lobby as a way to boost the sales and use of underutilized Crock-Pots. However, the subject matter of these videos quickly moved beyond the Crock-Pot.
Some ideologues believe that these videos were designed to teach recipes to be replicated at home. However, the main purpose of these videos is actually to make people hungry and annoyed. By most accounts, these recipes are attempted at home approximately 0% of the time. The plot lines of these videos are shockingly thin, while everything else about them is comprised of bacon and cream cheese.
Most social media experts agree that we are currently in the midst of a recipe video bubble. However, these experts didn’t emerge from their parents’ basements for long enough to predict when the bubble will burst. No one knows for sure, but the recipe video bubble will soon share the same fate as the designer cupcake bubble, self-serve frozen yogurt bubble, Bitstrip bubble, Trivia Crack bubble, Dubsmash bubble, Farmville Bubble and food truck bubble.