- The only known way for professional athletes to gain public recognition and win awards
- A long-form commercial for a cable sports network
Usage Example: “Well, it came down to watching the ESPY Awards or an episode of Murder, She Wrote… I made the right choice. It was a good episode. Who would have thought that Jessica would catch Robert Culp by snooping around? ”
Background: Finally, the unappreciated toil of professional athletes can be rewarded. These rewards are distributed during an awkward, long-form ESPN commercial known as the ESPY Awards.
The ESPYs were created by ESPN executives who were working to find an effective way to use the egos of professional athletes to help propel their cable sports brand. The result of this work is a depressingly awful awards show.
Athletes had long lamented that they never had an opportunity to walk a red carpet at a self-congratulatory awards show. They also complained that the Manning brothers didn’t have nearly enough trophies.
ESPN executives shrewdly capitalized on these complaints. They gave athletes a red carpet, the Manning brothers a bunch of ridiculous trophies, and created a way for the athletes to get on stage and give semi-coherent, highly rehearsed, yet stunningly awkward speeches. Athletes loved it. Everyone else hated it. But since people love athletes, the public continues to pretend that the ESPYs are watchable and important.