1. Yoplait yogurt-like product in a disconcertingly soft plastic tube
  2. Yogurt-like product designed to break the back of the spoon monopoly

Usage Example: “Dude. I just ate five GO-GURTs at lunch. I think they were Sponge Bob flavored.”

Background: Ever since yogurt was created, it has been held captive by the spoon industry. Yogurt consumers were forced to use a spoon to eat their cultured, thick, spoiled milk products. However, one courageous product dared to defy the massive pro-spoon lobby: GO-GURT.

For years, the market has demanded a yogurt-like product that can be disgustingly sucked through a floppy plastic tube. Thankfully, the good people at Yoplait finally dared to defy logic and the spoon lobby to create such a product.

GO-GURT not only delivers a slimy product that can be eaten/drank through a thin plastic tube, but it also delivers innovative flavors. GO-GURT is offered in flavors that range from “Cool Cotton Candy” and “Burstin’ Berry Melon” to “Sponge Bob” and “Phineas & Ferb”. Kids are smart consumers. They had long desired a yogurt product with the musty flavor of a socially awkward sponge who lives in a pineapple under the sea. GO-GURT was courageous enough to create it.

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