Roger Goodell

  1. The world’s most decisive indecisive disciplinarian
  2. Man committed to protecting the integrity of things by making random decisions

Usage Example: “I’d like to rent Roger Goodell to make disciplinary decisions for my kids, but I’m not in favor of the death penalty.”

Background: Roger Goodell is in charge of handing out discipline in the National Football League (NFL). Some unsubstantiated reports claim that he also maintains a side job as NFL Commissioner.

Figure 1 – Roger Goodell standing at a podium…probably handing out some discipline… or adjusting some discipline… or explaining why he changed his discipline.

Goodell is a man of strong convictions. These convictions include: randomly over-punishing and randomly under-punishing, while randomly standing firm and randomly changing his mind. These facts are not lost on the public. Now, you can even test your luck with an online “NFL Punishment Generator”.

If Roger Goodell made his disciplinary services available to the general public, he would rule your kids with an iron fist… unless he wouldn’t.

Roger would come to your house with a bowl full of candy and have a list of pre-defined rules that govern the bowl. The candy bowl rules are as follows:

  1. The candy bowl is open from 5:00pm – 7:00pm. Any person taking candy outside of this time will be punished by a $10 fine.
  2. There will be a woman guarding the candy bowl. She will be making sure that no one takes more than two pieces of candy. If you punch her in the face and knock her out, you will be punished with a stern lecture. Unless a video tape of the event is made public… Then you will receive the death penalty.
  3. You are allowed to film the candy bowl from certain locations, but if you try to film the candy bowl from the area next to the sofa, you will be fined $10,000 and serve five years in prison. Roger will then confiscate the tapes, and immediately destroy the evidence… Because there’s nothing wrong with destroying evidence.

After Roger arrives with his candy bowl, one of your kids coordinates with a couple of friends to grab some candy at 4:50.

On this day, your neighbor finds a candy wrapper on the floor before 5:00 and tells Goodell. He is furious. He must protect the integrity of the bowl. He immediately alerts the media that candy was taken early… up to two hours early. Your son claims that his watch was fast, and he didn’t know he was doing anything wrong. That excuse makes sense to some people, but most people think he knowingly broke the rule and grabbed some candy a few minutes early. He prepares to pay the $10 fine for this infraction.

Then, for some reason, Roger hires a high-priced law firm to fully investigate the matter. The law firm takes months to release a report that concludes that your son “more likely than not” had knowledge of the candy grabbing operation. So, Roger decides to fine your family $10,000 and send your son to a detention center for four months. He must protect the integrity of the bowl.

No one really knows how the $10 fine turned into all of this. But, since many people really don’t like your son, they are fine with the punishment.

Your son decides to appeal the decision. Roger is cool with this. He decides that he will be the one to hear the appeal.

After the appeal, Roger decides to side with himself, and keep his punishment exactly the same. In spite of his own rich history of destroying evidence, Roger claims that he upheld his own decision because your son destroyed multiple candy wrappers before his investigators asked your son to turn over all of his personal information.

The media buys this, and tells your son to give up. Just take the penalty and move on. They say this in spite of the fact that allegedly destroying evidence may speak to his guilt, but does not address the concept of the punishment not fitting the crime. The media also trots out a long line of people that your son beat in past sporting events, and they all cry over the integrity of the bowl.

Around the same time, the woman guarding the candy bowl is beat up (see rule #2). A little neighborhood kid is also beaten by another family member. Roger flip-flops a couple of times on these cases, but he always makes sure that these inconsequential events don’t get in the way of more serious matters.

Image Credit: By Marianne O’Leary [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)%5D, via Wikimedia Commons

Advertisements

BuzzFeed

  1. Internet-based service providing assessments for users to finally determine their 90s movie persona
  2. Internet based service providing videos of people trying different foods, for some reason
  3. Internet based service providing random news stories, mixed in with multiple lists about why it’s good to be short
  4. Internet based service providing thousands of lists composed entirely of annoying GIFs

Usage Example: “Thanks to BuzzFeed, I finally have the answer to how well I know the theme from “A Different World”.

Background: BuzzFeed is a powerful player in the crowded world of narcissistic news, video, quiz and recipe providers. By all accounts, BuzzFeed is the primary ADD news provider to the key 15-19 year old demographic. BuzzFeed is also successful in luring in an older audience to take their quizzes, make their recipes and read hundreds of lists about 90s products.

Of all of the random, GIF based content on BuzzFeed, the quizzes are the cornerstone of its offerings. Buzzfeed offers a mind numbing array of “me-based” quizzes designed to provide the children of helicopter parents with answers that can’t be found anywhere else. They are the only online quiz service courageous enough to offer a method of determining which Guy Fieri catchphrase matches your Zodiac sign. Finally. Thank you, BuzzFeed.

Whenever you are concerned about the future of our nation and the world, remember that BuzzFeed is providing our news and information. Then go hide under a table and await the apocalypse… while you take a quiz to determine which tv show apartment you should live in.

Super Glue

  1. A super method of conjoining multiple fingers
  2. Product used to create a super annoying, hard shell on human fingertips
  3. Adhesive product sold to people who live life without fear
  4. Disappointing super hero

Usage Example: “I worked so hard to keep that super glue off of my fingers! Why? Why!? I hate you, super glue shell!”

Background: Super glue is a strong adhesive product that is sold in unreasonably tiny quantities to people who live life on the edge.

Super glue bottles are often so small, that the product’s volume is measured in grams. These measurements allow super glue buyers to pretend that they are actually buying illegal drugs or black-market diamonds.

Super glue consumers live life in the fast lane. They have already made a determination that normal glue won’t meet their needs. They seek the most powerful products available. Super glue consumers laugh in the face of danger. They stare down the adhesive product in the tiny, futuristic bottle with no fear of permanently attaching a couple of fingers. They exhibit no trepidation about the fingertip shell that certainly awaits them.

However, despite the boldness of the super glue user, the endgame is always the same. Super glue doesn’t successfully hold the broken product together, but it does successfully hold a few fingers together.

Detoxifying Cleanse

  1. Pills, juices or extreme diet plans used to make people feel better about eating a whole pack of Oreos
  2. Powerful strain of snake oil designed to rid users of their toxic money
  3. Proof that the word “toxin” is the scariest and most misunderstood word in the English language

Usage Example: “You should try this new detox cleanse. I did it, and I felt awful afterward… So it must have worked.”

Background: The internet loves detoxifying cleanses. And, as everyone knows, the internet is well regarded for its fine judgment and dedication to the truth. That $200 Target gift card offer may have been fake, and the “Obama Grant” may have been a scam, but these “miracle cleanses” absolutely work.

Detoxifying cleanses are everywhere. There are special cleanses for livers, colons, weight loss, and every other human organ or conceivable situation. Cleanses work on a simple premise: people have money to spend and value the medical opinions of anyone other than medical professionals. After all, doctors have been bought and sold by the pharmaceutical companies. They aren’t interested in real health.

Do you know who is interested in real health? This guy Chad in Chula Vista – that’s who. He developed a supplement so powerful that it will cleanse your colon of toxins and help you lose that stubborn belly fat – fast! Just send him $300, and he will send you a box of supercharged powders to mix with your favorite fresh juices. Drink only the supercharged juices for a week, and you will jump start your weight loss! It doesn’t matter that foregoing food for a week will cause anyone to lose weight; regardless of what meth-lab chemicals are added to juices.

People have a strong appetite for snake oil, and purveyors of cleanses are happy to supply it.

Cafeteria Smell

  1. The odor of: fried food, mixed with old mop water, mixed with cookies, mixed with bleach, mixed with hot dumpster leavings – that emanates from every cafeteria
  2. A sign that sloppy joes are being served at a given location
  3. A sign that pizza will be served in the form of a soggy rectangle

Usage Example: “I wanted to try that restaurant, but it had that cafeteria smell.”

Background: There is no escaping the cafeteria smell. Every cafeteria, whether it’s found in an elementary school, college, hospital or standalone “buffet” restaurant, has the exact same smell. It doesn’t matter if it tries to make itself upscale, the cafeteria smell will always be present.

The cafeteria smell is a complex bouquet of pleasant and disturbing odors. Due to its complexity, it can be difficult to identify its individual components. However, in spite of its complexity, the cafeteria smell is instantly recognizable. One single whiff of cafeteria smell immediately takes a victim back to standing in line at an elementary school cafeteria, waiting for his chicken patty sandwich, pudding, chocolate milk and carrot sticks.

The cafeteria smell is comprised of equal parts of odors from the following categories:

  1. The food category
  2. The cleaning supply category
  3. The dumpster category

This combination creates a smell that is somewhat appealing and somewhat revolting at the same time. Cafeteria smell is the primary distinguishing characteristic of any cafeteria-style dining establishment.

Air Mattress

  1. Sleeping surface designed to take a person from beach ball to floor in six hours flat
  2. Stealth torture device for visiting guests

Usage Example: “Hey. Wake up. It’s 3:30 am. This air mattress is almost completely deflated. Do you think we should turn on this incredibly loud pump?”

Background: The air mattress is a popular sleeping accommodation for visiting house guests. Air mattresses have gained popularity because they are easy to store, quick to set up and efficiently torture anyone who sleeps on them. Users can expect to begin the night by bouncing around on a beach ball and finish the night by waking up on the floor – in the hateful embrace of a puffy air pillow.

There are many different varieties of air mattresses available, at a wide range of price points. However, all air mattresses share a few basic similarities. In order to qualify as an air mattress, a product must possess the following qualities:

  1. The product must be a sleeping surface that is initially filled with air.
  2. The product must lose at least 50% of its air over the course of six to eight hours.
  3. The product must lose air regardless of whether or not any holes are present.
  4. The product must be designed to emit faint hissing sounds, even though no actual holes can be detected.
  5. The product must contain a useless “placebo patch kit” to make the user feel good about covering up a hole, even though the kit cannot actually patch anything.

Some air mattress manufactures attempt to fight the fact that all air mattresses slowly deflate, by installing incredibly noisy built-in pumps. This innovation allows users to add some additional air to a half-inflated air mattress, while promptly waking up the entire house at 3:00 am. Making this choice allows a user to enjoy an awful night of tossing and turning, combined with experiencing a new level of searing hatred poured out by the rest of the house, thereby ensuring a spot on the air mattress for any subsequent visits. It is a vicious cycle.

ESPY Awards

  1. The only known way for professional athletes to gain public recognition and win awards
  2. A long-form commercial for a cable sports network

Usage Example: “Well, it came down to watching the ESPY Awards or an episode of Murder, She Wrote… I made the right choice. It was a good episode. Who would have thought that Jessica would catch Robert Culp by snooping around? ”

Background: Finally, the unappreciated toil of professional athletes can be rewarded. These rewards are distributed during an awkward, long-form ESPN commercial known as the ESPY Awards.

The ESPYs were created by ESPN executives who were working to find an effective way to use the egos of professional athletes to help propel their cable sports brand. The result of this work is a depressingly awful awards show.

Athletes had long lamented that they never had an opportunity to walk a red carpet at a self-congratulatory awards show. They also complained that the Manning brothers didn’t have nearly enough trophies.

ESPN executives shrewdly capitalized on these complaints. They gave athletes a red carpet, the Manning brothers a bunch of ridiculous trophies, and created a way for the athletes to get on stage and give semi-coherent, highly rehearsed, yet stunningly awkward speeches. Athletes loved it. Everyone else hated it. But since people love athletes, the public continues to pretend that the ESPYs are watchable and important.

Picnic

  1. Edible landing pad for flies and other insects
  2. Event containing a high volume of confirmed potato salad sightings
  3. Opportunity to eat food outdoors, while constantly holding down napkins and paper plates

Usage Example: “I love to go on picnics!… until I actually get there.”

Background: Picnics are a lot like communism. They look like great ideas on paper, but they don’t work in the real world.

The picnic process contains the following steps:

  1. Plan and pack food and beverages, such as: salad, potato salad, pasta salad, egg salad, and any other salad that the picnickers wouldn’t normally eat at home, but think that they will enjoy in the wilderness for some reason.
  2. Hope is doesn’t rain… Hope it isn’t too hot… Hope it isn’t too windy…Hope that the conditions outdoors are exactly like the conditions indoors.
  3. Drag 30lbs of food and beverages to the wilderness.
  4. Find a dry place to sit down and begin unpacking food.
  5. Dodge insects.
  6. Spend the duration of the picnic pretending to like warm potato salad.
  7. Spend the duration of the picnic shielding eyes from the blazing sun.
  8. Spend the duration of the picnic trying to eat while simultaneously keeping napkins and paper plates from blowing away.
  9. Spend the duration of the picnic trying to eat while constantly swatting at flies.
  10. Frantically pack everything up when the rain starts.
  11. Drive away from the wilderness.
  12. On the way home, stop at the Wendy’s drive-through to get some food.

Beauty Pageant

  1. Crazy plan hatched by drunken frat boys that somehow worked
  2. Annual event that somehow missed the whole “feminism” thing

Usage Example: “The Miss US American beauty pageant will air at 12:35am on the Spike3 channel.”

Background: It should have never worked. After a night of drinking, a group of frat boys decided that they wanted to hold an event in which they could gawk at beautiful women. They called this event a “beauty pageant”.

The beauty pageant would contain the following steps:

  1. Open with an awkwardly choreographed musical number. During this opening: -Each participant must wear a sash containing the name of her home state -Each participant must confidently strut to the front of the stage and frighteningly shout her name and home town, at the top of her lungs -Each participant must smile with an unnaturally enormous smile the entire time.
  2. Immediately after the opening number, heartlessly cut at least ½ of the participants.
  3. Force the remaining participants to individually walk around the stage in swimsuits and evening gowns.
  4. Heartlessly cut more participants.
  5. Some pageants contain a hilarious talent portion at this time.
  6. In order to add some legitimacy to the event, participants are forced to talk for a few seconds. If the participants fail to do well at the talking portion, they will be mocked forever on YouTube.
  7. The final two or three participants nervously hold hands, while the host calls out the name of the winner.
  8. The losers then act like they are happy for the winner, while the winner cries.
  9. A tiara is placed on the winner’s head. This tiara is later pawned for scholarship money.

There may be easier ways to obtain scholarship money, but no one knows about them.

In spite of the insanity of these events, beauty pageants have somehow survived for many years. Beauty pageants are held on an annual basis in such glamorous locations as Atlantic City, Shreveport and Reno.

Prescription Drug Ads

  1. Proof that people would rather take a risk on nausea, vomiting, diarrhea, stroke, heart attack, coma and death – than deal with restless legs
  2. Ads presenting an alternate reality, in which scenes of people enjoying life are accompanied by a voice-over warning of the disgusting and terrible things that could happen if a product is actually used
  3. Discriminatory ads failing to offer products to people with liver or kidney problems, and women who are pregnant or may become pregnant
  4. Ads attempting to get men to ask their doctors questions

Usage Example: “Hey doctor, I saw a prescription drug ad for a drug that could help clear up my skin. Is it right for me? I’m cool with all of the diarrhea and death stuff.”

Background: Prescription drug ads seek to do the impossible. They are attempting to get people to buy a product while verbally communicating a list of at least twenty horrible things that could happen if the product is used.

Normally, if a person is approached with the option of dealing with an annoying physical problem or rolling the dice on coma, death, paralysis or permanent muscle spasms – the decision is simple. But tell them all of this while showing people picking apples, playing with grand-kids, or sitting in bathtubs, and people lose their minds.

Prescription drug ads also visually communicate the following:

  • If you have psoriasis and take a drug, you will jump and swim in pools.
  • If you have ED and take a drug, you will suddenly place two bathtubs outside and sit in them.
  • If you are bipolar and take a drug, you will take creepy pictures of kids in sandboxes and walk along the beach.
  • If you have fibromyalgia and take a drug, you will handle potted plants and look at documents on a table… instead of grabbing your shoulder.