Blue Raspberry

  1. Key player in a FIFA scandal
  2. The adopted color of an underrepresented fruit with deep pockets

Usage Example: “It’s a blue popsicle… of course it’s raspberry flavored.”

Background: In the early 1980s, the American food industry held its famous “Who Wants to be a Blue Fruit” contest. Food manufacturers had long desired to offer a blue colored fruit flavor, and this was the contest that would award the color blue to a deserving fruit. Blueberry was the early favorite and was expected to coast to an easy win. This was likely because blueberries are actually blue. However, the food world was rocked by the final decision.

The former president of the Food Industry Formulation Association (FIFA), Sepp Blatter, announced that the color blue would be awarded to the raspberry. The world was shocked. Raspberries do have a little known variety that is purple, but blueberry clearly made the most sense. However, in the world of FIFA, logic doesn’t matter. The raspberry lobby had deep pockets, and they bought their way into the big time.

One day raspberry is an anonymous fruit, the next day it’s a famous blue flavor. Today, whenever anyone eats blue candy, they assume that it is raspberry flavored. We can thank FIFA for that.

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