1. Heroic, crime fighting fruits and vegetables
2. Horrendous marketing failure

Usage Example: “Blueberries are a Superfood… Let’s eat them.”

Background: In 2003, Dr. Oz called a group of outcast fruits and vegetables to his secret lair, deep within a dormant volcano in Iceland. These fruits and vegetables were not incredibly popular, but in the mind of Dr. Oz, they possessed super powers. At this Superfood Summit, he commissioned the Superfoods to fight crime and defend truth and justice.

Each newly minted Superfood was issued a cape, mask and tights. They were then dispatched to the far corners of the earth. Among them were: blueberry, kale, spinach and broccoli.

Dr. Oz then began a global marketing campaign, spreading the word about this new group of Superfoods. From the outset, his campaign was a disaster. In a bizarre turn of events, instead of assisting the Superfoods in fighting evil, people decided to eat them. They even created entire diet plans composed primarily of Superfoods.

A dejected Dr. Oz returned to his volcano in defeat. After the Superfood disaster, he turned his efforts to finding a “miracle weight loss food”, which he found approximately 3,795 times.