Food Truck

  1. A large vehicle equipped to prepare and sell super-cool food
  2. A powerful hipster magnet

Usage Example: “I totally missed the ‘Kim-Castro Cuban-Korean Food Truck’ at the co-op today.”

Background: If a man’s morning routine includes putting on a tank top emblazoned with the words “Visit South Dakota”, spending at least 10 minutes waxing his handlebar mustache, and grabbing his hot-pink 80’s style sunglasses on his way to his vintage bike – science tells us that he will visit a food truck at some point within the next 24 hours. Food trucks are the most powerful hipster magnets known to man.

Prior to the advent of the hipster, food trucks primarily served inexpensive food to factory and construction workers. Today, food trucks serve expensive organic-fusion specialty food to the bearded masses.

Since food trucks move around from day to day, they will often use social media sites like Twitter to announce their daily locations.  This practice allows hipsters to engage in a game of hide-and-seek with their favorite food trucks as they travel the vintage clothing store and farmer’s market circuit. Hipsters love to play hide and seek, and since the owners of food trucks are overwhelmingly hipsters as well, they are happy to engage them.

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